Ravers Naturals asked us to build a website that would keep users engaged, to drive them towards making a purchase, and avoid leaving an empty cart. To do this they had some ideas on where to start, we took the ball and ran with it, creating an ecommerce website that keeps the eye active while staying tasteful and true to the brand – and most importantly, drives users to make a purchase.
We used a variety of web animation techniques to keep users engaged and visually tell Ravers Naturals’ story as the page is scrolled. One such animation was to take one of the client’s fantastic images and create a page scroll interaction where pieces of the image flew onscreen from various positions to form a whole and then broke apart again.