Paris-based chanteuse Lexie Kendrick needed a way to showcase her performance dates, playlists, videos, and quarterly newsletters. She also wanted an SEO boost to send searches for singers soaring directly to her site, and help fans and booking agents get in touch easily.
Lexie's new logo matches her 60s mod-inspired aesthetic. Evan gave our songstress "funky and unique" without leaning too far into "obvious and ostentatious." He selected a serif font and added starburst touch to create a signature style that can evolve alongside Lexie.