Karen CassadyKaren Cassady
OverviewOverview
Don't let the Algorithm get you down! We can help you stay free of its grasp by empowering you with not just a website, but a way to increase monetization opportunities and enjoy a more exclusive connection with your community. In order to honor any potential budget concerns, we've broken the proposal into two phases. The first is a joint venture between building a website and optimizing YouTube for increased revenue. The second creates a membership platform that feels authentic to you and your audience—empowering you to engage on your terms while unlocking new, scalable opportunities for monetization.
WebsiteWebsite
For your digital hub, we recommend a brand new website with Content Management System (CMS) built in Webflow. Here’s what you need to know about Webflow:
- It's fast, reliable, and has affordable hosting rates
- It offers advanced functionality so we can build a better journey for site traffic while offering you an easy-to-use back end to edit and update your site
- There are more integration options for more robust third-party services such as eCommerce and marketing
BrandingBranding
We recommend a branding package to create a cohesive online identity that both stands out and demands attention—just like your content.
Deliverables:
- Primary Logo and Secondary Lockup + Icon
- Color Palette + Font Selection Guide
Digital StrategyDigital Strategy
A hub is just a hub—let's make yours an online she shed that reflects your personality, wit, and charm while inspiring visitors to click, join, book, buy, and connect.
More than a website, it's a Karen Cassady Experience.
Phase 1: Laying the Groundwork
- Initial Discovery Session
- Create and design karencassady.com on the Webflow platform, leveraging your provided image and video content
- Basic SEO configurations, including upgrades to sitemap, hierarchy, and overall web accessibility measures
- Up to two page templates included: Homepage and Interior Pages
- Up to 5 pages included. Final sitemap to be determined upon discovery.
- Design and configuration of Content Management System for blogs, publicity, and upcoming events
Also included:
Branding: Visual Identity Package
- logo design
- color palette
- typography
Consulting for YouTube:
- Channel Optimization: Assistance identifying growth opportunities, optimizing video titles, descriptions, and tags, and improving SEO to increase discoverability.
- Monetization Opportunities: Exploration of different revenue options through YouTube’s ad platform, sponsored content, and integration of merch or fan funding options.
- Tiered Rewards Strategy: Develop compelling membership tiers that offer unique perks and content, keeping supporters engaged and excited about ongoing membership.
Retail Package Cost:
$7,500
Teacher's Pet Cost:
$0.00
Yes, you read that right. We'd like to build you a website for something silly like 100% off in return for your blessing to spotlight this work in our portfolio. And if you like the work we've done, spread the word to your community and especially other creators. And when this starts making an impact on your income we hope that you consider engaging us for future projects.
Timeline: With the Teacher's Pet discount we'd need to build this on our timeline, scheduling work around our other clients. However, if you have any major opportunities coming up where it would be really helpful to have this up on its feet, let's discuss!
Phase 2: The Karen Cassady Experience
Once we’ve launched karencassady.com and built revenue streams through YouTube membership and monetization, we’ll focus on taking your digital experience to the next level by transforming it into a thriving membership platform. This phase will allow you to create and foster a more direct connection to your community, instead of fighting an algorithm for views.
Key Features of the Membership Platform:
- Community Hub & Exclusive Content Access: Offer tiered access to exclusive content, behind-the-scenes videos, livestreams, on-demand classes, early access to new releases, and more.
- Subscription Management: Seamlessly handle subscriptions, payments, and member data, giving you peace of mind while growing a loyal audience base.
- jMember-Exclusive Merch: We can enable a storefront for member-exclusive merchandise, offering unique items or early releases that build brand loyalty and drive engagement.
TBD based on Discovery and success of Phase 1!